Assignment 3 A poster – Part 3

Choose the two compositions I like best and create two line visuals (well I did some trials with some coloured blocks because I want to see the impacts straight away). I think I like the second one and the third one. After the image developments. I have changed the words’ position and put some instruments on.

IMG_5048 A Jazz Evening Poster (6)

Don’t get bogged down by detail that doesn’t help you to describe the main structure and content of the image. Maybe I have paid a little bit too much attention to thinking about the layout.

Try to organize the letters pose and space. I didn’t actually use the way cutting down paper when I was doing exercise(project Composition and viewpoint) instead  I used the photoshop to move the elements in visual space. Then I threw the cut pieces on a A3 paper.

IMG_5042 A Jazz Evening Poster (11) A Jazz Evening Poster (12)

What colour for the background? I tested putting the pictures on different coloured backgrounds which helped me to work out the best background.

A Jazz Evening Poster (13) A Jazz Evening Poster (14) A Jazz Evening Poster (16) A Jazz Evening Poster (17) A Jazz Evening Poster (18)

At last I have chosen the pale yellow to be the background of the A3 paper, then sprinkled some strong bold colours. Last I pasted in the final elements.

A Jazz Evening Poster (19)

The final piece.

A Jazz Evening Poster (20)


Assignment 3 A poster – Part 2

I am going to use the title JAZZ ENSEMBLE/ JAZZ NIGHT. After the moodboard I started with my first thumbnail sketch.

Thumbnail 1: I wrote down the word JAZZ and made these words look very interesting by drawing the musicians inside then. This is my first try I want to look through these letters and watch some musicians inside.

A Jazz Evening Poster (1)

Thumbnail 2: I want the word JAZZ to be more colourful to convey that the jazz night could be fun. I used the collage and made them look more solid A  black piano (idea from top left piano in the moodboard) under the word jazz. (Way 1)There are 3 musicians in the middle of the letters(idea from songster which is down the right corner of moodboard). (Way 2 ) I want to put the instruments in the each gap of the letters.

A Jazz Evening Poster (2) A Jazz Evening Poster (3) A Jazz Evening Poster (4)

Thumbnail 3: When I was sprinkling the colours on the words JAZZ I liked the accidental pattern of the colourful spots. I am going to use it as my background with a singers face mapped out in the colourful spots. I’d like to use the bold  colours to show the singer’s sounds.

A Jazz Evening Poster (5)

Thumbnail 4: A trombone is blowing out the words JAZZ ENSEMBLE, some instruments, some notes and the information of the event.

A Jazz Evening Poster (7)

Thumbnail 5: I just think about the earlier exercise using Abstract illustration where we listened to music to draw. Then we have been asked to design a CD cover. If I am going to try the abstract as the poster’s background.

A Jazz Evening Poster (8)

The background is too complicated and messy it is obscuring the words on the design. I will not be proceeding with this method.

Assignment 3 A poster- Part 1

The brief

To design an illustration for a poster for a music event. I have chosen a Jazz evening.

The finished poster will be reproduced at A3 size but I can work at the size, in proportion. I need to provide my working drawings – the thumbnails and visuals – with the finished piece.

The poster will include the title of the event, the date, time, place and any other information I think appropriate. I can either include this on my artwork or indicate where it will be positioned.


About Posters, I have done  research while I was doing the exercise Image development  earlier in this assignment.

Music concert posters show on website.

What to do

Start by brainstorming and create a moodboard. Produce a range of alternative thumbnails in which I consider viewpoints and various arrangements of the content you have selected.

I started with a spider diagram. I used the words Jazz evening to empty my head of any possible ideas then reviewed all the associated words to grade them for usefulness.

I collected some pictures which I liked to put them together for a Jazz evening moodboard incorporating design elements that I have in mind to use as inspiration for my poster.

Poster brainstorming moodboard (1) Poster brainstorming moodboard (2)

I also collected some photography





Some artwork pictures





A few days ago when I was on the way home from Houghton-Le-Spring I saw this poster on the street.

Houghton Le Spring

Practice the splatter and spray of juice

When I was doing my assignment 2 I couldn’t work out the skill of showing the squirting and spraying of juice. Then after my tutor gave me some advice I am going give it a go.

Unfortunately I bought the wrong acrylic ink first time but I still tried this way. When I was blowing the colour on with a straw it made me excited with the results. I am sure it is a valuable  way of doing things and a new skill in my drawing.

I am looking forward to using this skill in the future.

IMG_5030 IMG_5034

Making a mock-up (Exercise)

For this exercise I am going to mock-up the book cover for Alice’s adventures in wonderland which I borrowed from the library.

As this year is the 150th anniversary of the book Alice’s Adventures in Wonderland’s being published.


I found out this full movie from 1951 which to help me to understand the story of this book.

This is the book I borrowed. It was first published in  1965, published in Puffin Books 1946 and reissued in this edition 1994.

IMG_5019 IMG_5020

Examine the design of the cover.

Idea 1: I follow the story started at Alice had fallen the Rabbit Hole. As it is in a wonderland so I used the word “wonderland” which I drew like the branches of a tree. The letter “O” was the door of the Rabbit Hole. The White Rabbit is running under the ground while Alice is falling.

Making a mock-up (1)

Idea 2: Cheshire Cat, White Rabbit and Caterpillar were the story’s clues and they are so nonsense and zany. When the people want to buy the book that they must think about these creatures in the story. So I used these three characters to catch up the readers’s eyes.

Making a mock-up (2)

I had a couple of screenshot pictures which convey the interesting parts and I liked.

Alice in wonderland-movie-1 Alice in wonderland-movie-2 Alice in wonderland-movie-6 Alice in wonderland-movie-7 Alice in wonderland-movie-8Alice in wonderland-movie-5

Then my Idea 3 is Mad Hatter and brown rabbit are dancing surround of Alice. Idea 4 is Alice is walking into a woodland grove where maybe is a tea party.

Making a mock-up (3) Making a mock-up (5)

Idea 5: Alice is relaxing and laying in the grass with flowers which was inspired me to draw Alice in flowering shrubs and flowers are dancing.

Making a mock-up (4)

I like my first design, Alice is walking into a woodland grove and the last one where Alice is sitting on a chair of leaves and watching the flowers are singing/dancing, even if this world is absolutely unbelievable and nonsense.

So my mock-up development as below:

Making a mock-up (6) Making a mock-up (7)

As this is a children’s book and I feels the colours and features are fit for the young children who are between 3-6 years. But this book also has  readers who are more older and adults so my book cove maybe not appeal to them.

Does it convey Alice didn’t like this adventure after all? Maybe I drew the girl in one of her happier moments.

I perhaps got too much influence from those original published books and the movie. So I should try a new approach in my design.

Client visuals (Exercise)

This exercise is to help me to edit an image to its main structural form to practice creating a clear visual.

My first illustration attempt from Dune

I do like its colours design, artistic conception and the spaces arrangement.

Dune 50 years on

Sketch 1


I have drawn a draft which is 2.5 times larger than the original. After this quick draft I hope I can get the  structural frame in my mind. I didn’t put any more details in it because I need to draw it again.

First attempt was to help me to know how many elements and their respective spaces.

As there are so many colours, blocks, beautiful curved lines, flowing shapes and perspective space. How can I use the form of a line to describe it? I am going to try with a pencil but also use a rubber to remove my incorrect lines.

Sketch 2

Client visuals (1)

What I have done here I think is to make the front/main elements  darker but I still can’t express the sense of visual space. Is there any way without drawing all the colours, instead  using a single colour to put in all the elements? I was thinking about using a paper silhouette.

Client visuals (2)

Well this is rough draft because the real silhouette skill I won’t learn all the process in a few days. I think about the fact that I still copy the center man with black colour, I am not sure of another way to do this.

My second illustration is from Alice in Wonderland.

Alice in wonderland-1

There are four facial characters in this one which is difficult  but I like their features so I am going to except the challenge of using it.

Sketch 1 this is help me to know the original one’s form of expression maybe I followed too much from it.

Client visuals (3)

Sketch 2 try to get rid of the traditional expression and simplify it.

Client visuals (4)

I will come back in a few days and take another look  and evaluate of them.

I found these examples about art direction online these gave me some insight in to how the pictures were put together. In my example of the Dune illustration all the parts are working together to form a greater whole. When I separated them out and removed the colour I could see s simplified version of the whole thing. In my opinion this is the basis of art direction putting the parts together to make the final picture greater than just the sum of its parts.

art director