Packaging(Exercise)

Produce a series of illustrations for packaging to be used for a new range of organic biscuits for children. There are three varieties in the range Raisin, Choc Chip and Ginger biscuits.

The first thing that I did was to go to shops and research the market.

I had a reason to visit the shop Harvey Nichols. The foodhall does not have massive stocks in it, it is not like a big supermarket but more a classical one. I was interested in the tea and biscuits’ packaging and the most attractive packaging. I also went to Morrison’s and Asda to examine the food packaging. Unfortunately I couldn’t take any pictures. In my opinion the children items have packaging which has a childish and cartoony style. The biscuits are in general small items aimed to be healthy and nutritious, to aid a child’s growth.

I don’t know if other people are influenced by the same things as me?  When I am shopping I am always enchanted by the colourful boxes, I like to look at the attractive styles. I probably choose the stuffs which has the shapes and colours that I like.  Or purchased the things that I have bought before. As English is my second language I am more hesitant in what I buy.

For more research on the subject I opened my computer to find some packaging on websites.

Research-1 Research-3 Research-5 Research-8 Research-11 Research-13 Research-16 Research-16-5 Research-17Research-18Research-19Research-20Research-21 Research-22

I can only remember the Dinosaur and Dodo before I saw a list containing more extinct animals. Then I had to google the extinct animals from Wikipedia. At last I have chosen my 3 illustrations featuring extinct animals: Woolly mammoth, Dodo and Dinosaur.

I use spider diagrams to find the key point of packaging characters.

Spider diagram (1) Spider diagram (2) Spider diagram (3)

 

After the spider diagrams I think I find out the main featuring of all these 3 animals are they got special heads. The Allosaurus Dinosaur has 70 teeth, the Dodo has special shape beak and the Woolly mammoth has two 5 meters long curved tusks.

Some sketches for these 3 animals

Sketch (1) Sketch (2) Sketch (3) Sketch (4) Sketch (5)Sketch (6)Sketch (7) Sketch (8)

Then I work out the colour palette to match with the flavour.

packaging palette

My idea is to design a series of packaging that are rectangular shaped boxes which then have the animals’ face on them but the mouth and beak are open  showing the biscuits inside. As they are created in transparent plastic. Around their mouths and beak their babies are looking at the biscuits. Then I made the thumbnails pictures as below:

Packaging thumbnail

The first 2 boxes I was thinking to one side of the face on each side of the box . Then the babies ones are around the outside to look at the biscuits in the mouth and beak.  I felt that the transparent plastic areas were too small so I changed my idea on the 3rd dinosaur creation. The mouth is showing much biscuits around the box and the baby dinosaur can tell its mum is definitely an adult one. This is what I was trying to achieve to show a difference between the adult and baby animals. If I refer back to the Dodo and the Woolly Mammoth, how can I simplify the characters to be like the Dinosaur model?

For display of the boxes in the shop I think the eyes, nose or the teeth will be enough I think they will be fine as they are.

My final mock up one

Packaging-mock up (1) Packaging-mock up (2) Packaging-mock up (3) Packaging-mock up (4) Packaging-mock up (5) Packaging-mock up (6)

I made a box but with two different designs for the mouth area. One side with a triangular shaped mouth with curved nose and eye on the top. On the other side I tried two rows of parallel teeth with square nose and eye on the top of box. I didn’t have any ginger biscuits so I used Choc chip instead of Ginger to put into my model box.

For the drawing of baby dinosaur the top of the egg shell maybe not look too good. I should probably have let that bit fall down on the floor?

At last I decided to use the triangular mouth with two parallel sides that are the same.

I am happy with the design but I don’t have the experience to  make the box and some of the joints are not perfect.

For this series of packing I only finished the Dinosaur one but the Dodo and Woolly mammoth still need to be altered to match with the Dinosaur one. I will come back to those two designs.

I finally returned to my other 2 ideas to improve them. Maybe they need more work.

I have just got hold of some pastel colours which I gave a test on one of the designs. I tried to make a trunk that would extend for children to play with on the mammoth box. I think it needs a sticker to hold it in place before the box is opened.

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Text and image (Exercise)

Brief:

I have been commissioned to write these pairs of words in my own handwriting.

Big-Small  Fat-Thin  Fast-Slow  Fun-Boring  Calm-Mad

Write the words in both upper and lower case. Use the shape and size for the words to  be descriptive and express the meaning of the word.

     

T&I shape and size -3 (1) T&I shape and size-3 (2)

I made the words FUN with colourful polka dots to make it amsing and the word BORING look flat with the scribbles inside.

Now turning to my computer software, I made a list of the fonts from photoshop from which I liked to choose the fonts to suit the words.

Font-Multi

Font-Multi-2

Font-Multi-3-1

I have chosen the fonts from photoshop

 

Font-Conscious-1Font-Conscious-2

Font-Conscious-3

Next I have selected the words in the size in the typefaces.Then I am going to trace the typeface using theses colour for these words.

T&I tracing the typeface

I have made a moodboard to explore more ideas of the meaning of the words.

 T&I moodboard small T&I moodboard fat thin

T&I moodboard fast slow T&I moodboard fun boring T&I moodboard calm mad

I drew my typed words freehand using a pencil,  then rendered them using materials, media and colour appropriate to their meaning.

T&I uu pencil draw (1)

In my opinion the biggest thing should be the  universe. So I tried to make a 3D word as a picture of the universe showing the word BIG. I tried a few times and it was not easy to get the effects that I desired. I wasted a few sheets of paper then got to the painting that is above but the 3D effect still does not seem correct. For the word SMALL I have chosen some black sesame with glue to paste on the right corner of the word BIG.

T&I uu pencil draw (2)

I used pictures of fast foods to create the word FAT with a yellow background because I think fat most used to describe large people or animals. Then I use black thread to create the word THIN. I think they look like the meaning of the words. If I repeat it I will put the letter “t closer to the rest letters “hin”.

T&I uveitis

I can’t find any new way to create the word FAST yet so I only change them to  a red colour to make the letters more bold.  I tried to use a blur effect to give the impression of speed. Then I used a picture of a snail as the letter “oo” and gave the other letters a pattern to match the shell of the snail.

T&I vv fun boring

It is nearly the Easter holidays. Children are looking forward to playing the game Easter Eggs hunting. That will be a fun game. It has inspired me to chose Gigi font with different colours for word FUN. I can feel for the people when they are bored and losing patience after which they scribble the word as fast as they can when they are writing.

T&I ZZ calm mad

I have used green and red colours and cartoon characters faces to convey the words CALM and MAD. I think the words look like what they mean. (Maybe the drawing of the letter A which has a  mustache look a little angry.)

Overall I found this a very interesting exercise and also I think this is a very useful one. I choose the serif font more than sans serif one when I stated. But for my final work I changed to sans serif with cartoon characters. I think this exercise may aid  us in knowing which fonts work for a image. However I mixed the text and image in one thing and other to produce a real mixture.

A few days later, I added a plane and a rocket to give an impression of speed.

E4 Text and image (9)-1