Assignment two: Point of sale display


Some research about point of sale display from google but unfortunately I don’t know where they are actually from.

point of sale display point of sale display-2 point of sale display-3 point of sale display-4 point of sale display-5 point of sale display-6 point of sale display-7

Fruits & Vegetables from Morrisons

morrison fruit-vegetable morrison-vegetable morrison-vegetable2

Some point of sale displays that were in Sainsbury’s supermarket.

sainsbury‘s canada water sainsbury's fruit&vegetable-1 sainsbury's fruit&vegetable-2 sainsbury's fruits-1 sainsbury's vegetables-1 sainsbury's vegetables-2

Understanding the brief

  1. To create 2 images, one for each range Summer and Autumn.
  2. To be used within a campaign for a supermarket, to package.
  3. To promote a range of seasonal foods: fruits and vegetables.
  4. To respect for the quality of foods. To promote this notion of quality in their design and packaging.
  5. To be a ‘point of sale’ display sited in a store.
  6. The final reproduction size will be 12*12 inches or in scale.
  7. The images should be objective.
  8. You may choose an individual piece, dissected or partly sliced sections, or create a group of several pieces.
  9. You can include other objects; a place; patterns; people or a combination of these.

Key words:

  1. quality foods, promote its notion of quality
  2. look delicious; appertising and healthy
  3. Summer: cool; juice
  4. Autumn: colourful; harvest

Spider diagrams

Assignment 2 (1) Assignment 2 (2) Assignment 2 (3) Assignment 2 (4)



Generating ideas and drawing ideas up (I am trying to use green and red for Summer, yellow and brown for Autumn.)

Cucumber is the best eye mask especialy for dark eyed panda, the basket has been upset by the panda, the water melon is ripe and splits.

Assignment 2 (5)

Happy fruits and vegetables characters for Summer.

Assignment 2 (6)

Assignment 2 (7) Assignment 2 (8) Assignment 2 (9)Assignment 2(10)

Choosing ideas

I really like the juicy feel of fruits and vegetables, I like the squirt and spray of the juice.

For this assignment, I have to draw objective pictures, but most of my ideas  come out as subjective.  The Autumn one will show the Autumn harvest which has the most vegetables and a bunch of bananas. For the summer one  I looked at choosing a vegetable salad but with this  I didn’t have lots of fruit which I like eating and drawing. finally I changed my mind to draw a  fruit salad for this assignment. I tried to show the juices from the fruits as much as I could. The top of the picture with the falling fruits is a little subjective I wanted to try this skill in the picture so I could practice and see how it turned out.

Assignment2 final work (1)

Assignment2 final work (2)

Visual metaphors (Exercise)

Collect as many examples of visual metaphor as you can find.

Blood red poppies, growing around the bodies of the fallen soldiers.

Simple Image of poppy on a plain background

Fields of poppies showing images from the past to remind us of what has happened

Field of poppys showing images from the past to remind us of what has happened

Classic poster from past showing queue at the employment office as people not working

classic poster from past showing queue at the employment office as people not working

U.S. National Archives about 1940s’

inform people about what they should do if the suspect sabotage

Poster Comparing Political Parties To Characters From The Wizard Of OZ

Poster Comparing Political Parties To Characters From The Wizard Of OZ

Poster comparing the road we are heading down to the road to MordorPoster comparing the road we are heading down to the road to Mordor

Poster comparing the road we are on to the rail line heading to Auchwitz concentration camp

Poster comparing the road we are on to the rail line heading to Auchwitz concentration camp

Poster showing different options for different political parties

Poster showing different options for different political parties

Poster using David Cameron as Gene Hunt from Ashes To Ashes a tv show set in the 80’s

Poster using David Camereron as Gene Hunt from Ashes To Ashes a tv show set in the 80's

I have chosen Economic catastrophe for this exercise and I have made a spider diagram.


I have created a drawn visual list of objects

In a supermarket, a man with a large trolley but only can get a bag of potato as he empties his pockets there are only 3 coins left for the potato.


The shelves are bare in the supermarket.


A drawn visual list of subjects.

This scale balance is going down to a potato. Another pound is trying to help the one which can’t buy a potato. A pound equals a bag of potatoes in the past.


In China, there is a famous TV drama program which has used the shell of a snail as a metaphor for the humble abode of the poor people.  I am using a snail’s shell (Lots of bills stick on it.) to convey the people suffering under Economic catastrophe and sleeping rough.


I have shown my husband my drawing and he understand all these pictures.

Choosing content (Exercise)

1. If this were to be made into a film what would the main character be like?

Middle aged male gives impression of being non-descript average height and build?

Maybe slightly balding. Tall and stooping?

2. What clothes would the character be wearing?

Seems to be detective in wartime London should be wearing suit and hat if outside. Grey colour as he seems not to bother about form over function.

3. What furniture is in the main area in which the action takes place?

Strictly functional chair and desk lamp or fan filing cabinets for paperwork. Telephone. Perhaps some pictures on the walls but related to work.

Collect visual reference for the items on your list

I use google search for this era.

WW2  London  (1) WW2  London  (4) WW2  London  (5) WW2 C.G.S WW2 London 1  (2) WW2 London 2 (1) WW2 Scotland yard-1

moodboard-choosing content

I have chosen the word “Eerie”.

My picture is of  a middle aged man, who looks a bit older and has just left his desk. The desk is large and black, maybe he is doing some thinking about some case on the way to the windows. Maybe he is trying to find some clues to inspire him. Files of paper are on his table, the bleakness of spring sunshine has made him keep his overcoat (grey colour) on. His hat is hanging on the wall.

Choosing content

Using black and white (Exercise)

In this exercise, I was supposed to produce a Whitby seaside picture which I have done from a similar one like this.

whitby-3 whitby-7

I have drawn a sketch with pencils, then made it as a fine drawing. (It was a little more complex than I thought so I have to concentrate on it for a long time.)

Sketch-Whibty (3)

Using black&white-1

Step 1 Fold this A3 paper then scanned it twice then combined these 2 parts in one image.

Step 2 Invert the new image by photoshop.

Using black&white-2

I realised  the picture is probably better called seaside instead of sea because I put too many buildings in it. Then there were lots of details that were fiddly. I tried a little bit of cutting out, but made the shapes very difficult to stick on white paper. But I love this picture so I decided to carry on with it then cut off most of it only leaving a quarter on the top right side. I then enlarged it to A3 size and printed on 2 pieces of A4.

Step 3 I Blu-Tack my pieces down. The sea seems only to be a calm one, there isn’t any big waves.  Then I decided to pick up a few small pieces for the sea.

Using black&white-3

Step 4 I refined the picture but it does not seem to be any better.

Using black&white-4

Using black&white-5

I also tried starting off this way to make the image  more intimate but my technique is not good enough to finish it.


I lost control of what I was doing  and I feel it ended badly. I am not sure there are lines showing the small waves in the sea, grass or the building?  I can return to the bigger block to cut more off? It is legible  but I feel it is disjointed and not easy to understand.

Using black and white could get an amazing result. But my main problem was I probably should have used another style for sea waves. Then I think  it could be better.

Seoul-based illustrator Daehyun Kim  I like this artist and the way they have conveyed a sense of souls and spooky. the images are good for their readability, legibility and they are clear to understand.

A subjective drawing (Exercise)

For this subjective exercise I chose the theme of an eye to draw.

There are lots of objects related to eyes from drawings, authors, and photographs. I think it is quite easy to get thoughts and themes about this object, but how will this one be amazing and awesome that is my challenge.

A list of a series of words from research google:

An subjective drawing -1

Then I decided to work with the word “transparency” (I also circled “sorrowful” to accompany it.)

At the moment the main factors which influence the environment are: exhaust fumes, pollution and CO2. We don’t always take into consideration the effect we have on the environment, like driving a car with a cold engine for a short trip without any planning about the way we live.

I’d like to dedicate this exercise to protect the environment.

For my moodboard I have got a Yorkshire living magazine and made a collage with it

Method 1: I have drawn a big eye first, then put the Yorkshire view scenery on  to clear plastic. Finally I put the clear plastic on the paper with the picture of the big eye. Feels a bit smudged.

An subjective drawing -3 An subjective drawing -4 An subjective drawing-5 An subjective drawing-6

Method 2: I tried another way. I drew the Yorkshire scenery first then used marker pen for CD’s to draw the big eye on the clear plastic. Finally I put them together. A bit better I think.

An subjective drawing-7 An subjective drawing-8 An subjective drawing-9

Method 3: I tried draw it straight away.

An subjective drawing-10

Method 4: I drew it on a cartridge watercolour page.

An subjective drawing-11

Overall I felt that I did not have complete control over the effect I wanted. I wanted the colours outside the circle of the eye to be lighter coloured.

An objective drawing (Exercise)

In this exercise I have taken an item from the provided list and explored this object visually. I have become aware of its texture, physical qualities and function. What is the item for – what does it do?

I have chosen a pair of glasses and a hat.

For the glasses. I have used HB-6B pencils with shadow and tones to let the glasses stand out of the background.

An objective drawing (1)

For the hat, I tried simple lines first, then with HB-6B pencils. I used shadow and tones to make it have a three-dimension effect. Finally I used fine lines for the appearance, its textures, physical qualities and function. To show that it is a warm hat.

An objective drawing (2) An objective drawing (3) An objective drawing (4)

I like to use the pencils they can match up with rubbers, then use them to highlights areas and use some special effects.

I like the fine lines appearance but I find it more difficult to control and get the effects I want.

I will carry on to try more ways to draw objective drawing and improve my visually draw ability and technical.

Exploring drawing and painting (Exercise)

This is a very important exercise to experiment and explore different media showing the ways in which they behave on different textures and surfaces for drawing and painting.

Here I am showing the different images of the same object that I have produced in many different ways.

I have chosen a banana with a bite taken out of it.

The first picture shows the different materials that I used for these pictures collected together with a bulldog clip.

Exploring drawing&painting (1)

The next two pictures show the banana painted with water colour on to a plastic surface.

Exploring drawing&painting (2)

Exploring drawing&painting (3)

Then I sprayed some water on it and stuck it on a window.

Exploring drawing&painting (11)

Exploring drawing&painting (12)

This next picture shows the banana in a Gouache style on kitchen roll.

Exploring drawing&painting (4)

After a little bit spray water.

Exploring drawing&painting (15)

Felt tip pen on post it notes.

Exploring drawing&painting (5)


Exploring drawing&painting (6)

After using rubber to smudge it.

Exploring drawing&painting (18)

Coloured pencils

Exploring drawing&painting (7)

Children’s felt tips.

Exploring drawing&painting (8)

Water colour

Exploring drawing&painting (9)


Exploring drawing&painting (10)

Gouache on black rough paper

Exploring drawing&painting (16)

Gouache on a information paper

Exploring drawing&painting (17)

Collage on the packaging I had from a plant I purchased

Exploring drawing&painting (19)

Collage on a toilet roll (trying for 3D effect)

Exploring drawing&painting (20)

Collage on a toothspace packing (3D)

Exploring drawing&painting (21)


Exploring drawing&painting (22)

The last two pictures I have drawn 3 bananas on a sketchbook’s paper then I made a 3D banana  model with pieces I had cut from a washing up glove.

Exploring drawing&painting (23)

Exploring drawing&painting (24)

I liked this task a lot. I will continue  to try new methods in the future.

Using reference (Exercise)

In this exercise, I have to collect as many references as I can for the 1950s period. To categorize the information then write a short review of the visual perspective and draw an illustration of someone sitting in a chair surrounded by typical artefacts.

For the references and images I have used sources such as google the internet, twitter, and books about this period borrowed from the library. I have not lived in that period so I spoke with parents and grandparents and looked at any family photos we had from this period.

People and costume: I have got a book from library which is clothes of the modern world.

IMG_4627 IMG_4628 IMG_4629

1950s swimsuit

Architecture and Interiors: I have used family photos from this period as well as reference books from the library.

IMG_4589 IMG_4590

Art: I used reference books as well as images found on the internet.

1950s arts

Graphic Design: Again I used images from the internet as well as a book about toys from this period which showed the original packaging.


IMG_4604 IMG_4605 IMG_4606 IMG_4607 IMG_4608 IMG_4609 IMG_4610

Advertising: as well as the internet a book about life in the 50’s borrowed from the library was very useful.

1956 Johnnie Walker Red Black Scotch Golf Country Club Ad 1950s Advertising Mercedes benz 1950s

Transport: Again pictures from the book about the 50’s and an anecdote about the smog being so bad the conductor had to walk in front of the bus! Before clear air act was passed in 1956.

IMG_4591 The departures board at Victoria station in the 1950s London

Film & TV again the reference books were very useful as well as talking to relatives.

IMG_4594 IMG_4595 IMG_4596 IMG_4597 IMG_4598

Surface Patterns & Decoration: pictures in books were very useful again the book about life in the 50’s provided some useful pictures.

vogue pattern

The 50’s were a period of great change in UK, some things would be unrecognizable to young people of today. The main difference would be the absence of computers and everything that is driven by the power of microprocessors. An anecdote I read had someone saying his most useful office tool was a really sharp pencil. Even though food rationing continued until 1954 and the clean air was not passed until 1956 the 1950’s were a period of optimism following WW2. Television was starting to arrive in people home with a lot of people watching the first from the coronation in 1953.

Later in the decade the influences of America became clearer in music and style with the birth of the term teenager.

I have drawn my illustration, it is about a little girl who is sitting in the chair with her writing/homework/painting with her mum in their kitchen.


Making a moodboard (exercise)

I have done childhood for my moodboard exercise.

I collected catalogues, stickers, magazines and cards etc. For the images I have collected Disney pictures, pictures of children’s food, clothes and toys. I have collected images of children’s rooms with decorations. I also used the sheep from Chinese New Year for 2015.  I have drawn a simple colourful kite then when I made the collage I put it in the middle at the top.

I tried to organize the swatches, then put red and pink in the right hand side corner, green in the left hand bottom corner, blue on the upper left side corner then yellow in the middle around the baby. But at last the A2 paper looks massive and absolutely full of colours. But I think the colours of childhood are all like this.

I put a heart in the centre to try to draw the eye. Everything else is arranged around this sleeping baby.

Making a moodboard (1) Making a moodboard (2) Making a moodboard (3) Making a moodboard (4) Making a moodboard (5)

Turning words into pictures (Exercise)

I‘d like to do a bit more exercises for this section, I have chosen Childhood, Kitchen and Travel. I used to like fashion but feel it is not relevant at the moment so I didn’t do much for this.

My first choice is Childhood because I think there are lots of stories for this that come to mind, like toys (lego, Barbie, teddy bear), blowing bubbles, paper folding, children programs (always waiting for that when I was a child), candy, flying kite, pink ice cream van, hopscotch, playing with friends(cat’s cradle), etc. I tried to make colourful images for childhood, pictures I remember. We made a kite with coloured paper when I was young ever if it didn’t work. I cut a piece of fabric as a textured teddy bear(collage) with the boy playing with the kite.

childhood (1) childhood (2) childhood(3)

My second choice is kitchen. For that I have got several kinds of vegetables like tomato, carrots, cucumbers, food in fridge, tea set, wok, plate, bowl, sink, toast and bread. After this I have drawn my kitchen picture.

Kitchen (1) Kitchen (2)

My third choice is Travel. It seems you can’t always have enough things which you need when you are traveling. You need to make a checklist before you go. Things you must take are clothes, maps, guide books, umbrella, sunglasses, passport, handbag, itinerary, toiletries, toothbrush, sun cream, medicine, eye mask, pillow and camera. This is not a full list just some of the things I was thinking about.

Travel (1) Travel (2)

I did a little bit of work for fashion.


Note: after repeating these exercise, I like the fibre pens especially for drawing the children’s things because they are colourful. I also like to make a collage because they give the document more texture. It is a favourite because there are lots of children’s books that add things by collage. These things help to appeal direct to children giving them something tangible for their senses.